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Re-Frame to Succeed: How Changing Your Narrative Changes Your Life

Thursday, February 22, 2024, 6:00 PM until 7:30 PM Eastern Time (US & Canada) (UTC-05:00)
Videoconference information will be provided in an email once payment is received.
Additional Info:
Chapter Learning & Development Events
Registration is required
Payment In Full In Advance Only
No Fee
Re-Frame to Succeed: How Changing Your Narrative Changes Your Life
Presented by Shannon Peel

Heroes are sought after, villains are feared, viewers are forgotten, and victims are avoided. How others see us is determined by how we tell our own stories. To attract the best opportunities and people, one must tell the right story, at the right time, in the right way. Attendees will learn how to reframe their narrative to be seen as capable, confident, and credible. They will leave the event with techniques to help them craft powerful stories about who they are, what they do, and how they can help others.

Learning Objectives include:

- How to identify the hero, villain, viewer, and victim 

- How to tell your stories using hero language and behaviours

- How to gain credibility and authority as the go to person on your topic

Credit Information:
Core Competencies: 1.25
Resource Development: 0.25

Shannon Peel

About Shannon: 

Shannon Peel is passionate about stories and how they connect people. People describe her as intelligent, quick-witted, and creative, all things she takes pride in as she values intelligent thought and solution-based productivity. Shannon engages audiences by showing them stories that tap into their experiences and asking them to peel back the layers to find the core of their values-based brand story. She challenges people to look at telling their stories from different points of view to foster empathy and build trusting connections with others.


She has over 30 years experience in marketing, sales, advertising, and storytelling. Due to her insatiable curiosity and desire to learn new things, she has a unique skill set enabling her to see how all the pieces of a brand story come together to guide an audience from brand awareness to brand advocacy. She recently published her interactive, multimedia digital book called BrandAPeel: Brand Storytelling in the Digital Age filled with videos, podcast episodes, and downloadable workbooks to help small businesses define their brands and create content to tell their stories.


Mailing Address:

5614 Connecticut Ave, NW


Washington, DC 20015