How Coaches Can Turn LinkedIn into a Consistent Client Pipeline
Presented by Greg Styan & Dan Williams
Learning & Development Strands: Business Development
Program Description
Many skilled coaches struggle to attract consistent clients without feeling inauthentic or salesy. This practical, interactive session is designed exclusively for coaches who want to build a sustainable practice using LinkedIn — ethically and effectively.
Facilitator Greg Styan, founder of The Coach Trap and ranked top 1% on LinkedIn for online business, shares the same proven framework he has used to help coaches globally attract ideal clients with zero ad spend. Participants will learn how to optimize their profile, create credibility-building content, understand LinkedIn's algorithm, and apply the Brew360 framework to convert profile visitors into genuine enquiries. Live profile reviews and peer discussion make this a hands-on, implementation-focused experience — not a passive presentation.
Learning Objectives
-Optimize your LinkedIn profile to attract ideal coaching clients using a structured audit framework.
-Create authentic content that builds trust and demonstrates expertise without feeling promotional.
-Understand how LinkedIn's algorithm evaluates profiles and apply this to increase organic visibility.
-Apply the Brew360 framework to convert profile visitors into client enquiries ethically and effectively.
-Identify specific, actionable improvements to your professional presence through live peer review and guided reflection.
About the Presenter
Greg Styan is a UK-based leadership and performance coach and the founder of The Coach Trap — a coaching business education platform supporting coaches globally in building sustainable, integrity-led practices. Ranked in the top 1% on LinkedIn for online business, Greg has worked with coaches, founders, and high-performers across the world, helping them attract ideal clients through authentic positioning rather than aggressive marketing.
Greg hosts a free community of over 100 coaches and is the creator of the Brew360 framework — a practical client conversion system built specifically for coaches who want to grow their practice without compromising their professional values. His approach is grounded in lived experience, having built his own coaching business from the ground up using the same strategies he teaches.
Website: www.coachtrap.co.uk
LinkedIn: linkedin.com/in/gregstyan
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Credit Information:
Core Competencies: .25
Resource Development: 1.25
**Real-time participation is required to earn CCEUs**