Your Stand-Out Recipe How to Package, Position & Set Your Services Apart
Presented by Annie Franceschi
Learning & Development Strands: Professional Development
Program Description:
Craving more clients?
Want to feel proud to share what you do?
Ready to rock your next discovery call?
Join former Disney storyteller-turned-branding strategist, Annie Franceschi, to learn how to stand out in the sea of sameness by “productizing” your coaching, consulting, or services as easier-to-sell solutions - with just a little help from our friend, AI.
Whether you’re an AI pro or just getting your feet wet, Annie will show you simple, clear ways to start leveraging your story plus tools like Canva and ChatGPT to “package your process” and fill your practice with more ease!
Learning Objectives:
1. Learn How to Position Yourself as an Expert: Rooted in your unique story, clarify your unique value proposition and set yourself up to become known for your expertise.
2. Explore Crafting a Branded Solution: Learn how to shift from "X months of coaching (or consulting)" to a compelling offer that connects to your clients’ needs and goals.
3. Discover How to Make Services Visual & Easy to Explain with AI and Canva: Discover how to use new and creative technologies to make your offers clear, visual, and easy to share online and offline marketing.
4. Gain Sleaze-free, Authentic Selling Strategies: Discover organic, effective approaches to bringing awareness and new clients into your practice via speaking engagements, networking, and free consultations.
About the Presenter:
Annie Franceschi is a former Disney storyteller, branding expert of 12+ years, and host of the Establish Yourself® podcast. Since 2013, Annie has helped over 400 coaches and consultants clarify their brand message, package their offers, and grow businesses with confidence through her practice, Greatest Story Creative®. Along the way, she's spoken for thousands, been featured in Forbes, and written 3 bestselling books: "Establish Yourself," "Permission to Try," and "Small Biz for Kids." A Duke University graduate and major Muppets fan, Annie lives in Durham, NC with her husband, Gus, and their favorite Muppet, their son - Leo.
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Credit Information:
Core Competencies: TBD
Resource Development:TBD
**Real-time participation is required to earn CCEUs**