Finding Your Sweet Spot – How Claiming a “True” Niche Can Make You “Essential” to Your Ideal Client
Presented by Tara Butler Floch
Learning & Development Strands: Professional Development
Program Description: It is the age old question for coaches “should I niche or not?. “ Although there are examples of successful coaches who don’t have a clearly defined market niche, when we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client within that Niche. More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world, which in turn makes you much more referable. In today’s ever changing environment, claiming a niche and a sweet spot within that niche will help deepen your client experience and demonstrate that coaching is an essential ingredient in their success (not a “nice to have”). This presentation will help demystify the concept of Niche and help overcome common misconceptions that hold coaches back from taking the deep dive into a niched coaching practice.
Whether you are currently niche-less or have already put a stake in the ground around your niche, this presentation will help you refine your ideal client and your process to attract more prospective clients and make a deeper impact with the clients who hire you.
Learning Objectives:
- The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients)
- How choosing a true Niche can elevate your coaching value proposition and be seen as “essential” to your Ideal Client.
- The benefits to you AND your clients to choosing a niche
- How to cater your process to help your clients overcome their biggest challenges
- How to establish credibility in your market niche
About The Presenter: Tara Butler Floch, PCC, CPCC
Since 2000 Tara’s passion for helping entrepreneurs has empowered hundreds of coaches to create and up-level sustainable, profitable and joyous businesses. Having been an Executive herself for three global companies, Tara initially coached Executives, helping them and their teams perform together at the highest level. After helping so many of her Executive clients leave their jobs to start their own successful coaching & consulting practices, Tara realized she loved helping experts sprout their entrepreneurial wings and she transitioned to working primarily with coaches and “coach-sultants” in 2007.
Tara has always been passionate about helping others fully step into their full potential, passion and gifts. She loves combining that passion with her love of Branding, Marketing, Client Experience, and Business Development. She focuses on helping established, experienced coaches and “coach-sultants” who are ready to uplevel and scale their income while also being more discerning, having more freedom, working fewer hours, and focusing on work that truly inspires them She loves that by working with professional coaches, she gets to exponentially widen her ripple effect of change in the world. Tara herself has a full, thriving practice only working 25 hours a week between her coaching practice and properties business, leaving plenty of time to enjoy her beautiful second grader, Connor.