Enhancing Your Visibility: Leveraging Speaking Engagements to Elevate Your Coaching Practice
Presented by Dale Wilsher, PCC
Learning strand: Business Development
Program Description:
"Enhancing Your Visibility: Leveraging Speaking Engagements to Elevate Your Coaching Practice" is a transformative presentation designed for coaches at all levels seeking to amplify their professional impact. This dynamic session unveils the power of public speaking as a strategic tool for increasing visibility and credibility in the competitive coaching industry.
Attendees will embark on a journey to master the art of securing valuable speaking opportunities, crafting messages that resonate deeply with diverse audiences, and converting these engagements into tangible growth for their coaching practice. The presentation offers a comprehensive approach, covering everything from identifying ideal speaking venues to post-event networking strategies that build lasting professional relationships. Participants will learn to develop an authentic speaking platform that aligns with their expertise and values while addressing their target audience's needs. They'll gain insights into selecting the right industries and groups to speak to, maximizing their impact in their chosen niche. The session will also delve into practical techniques for leveraging speaking events, including effective promotion of coaching services, building credibility, and generating quality leads.
Whether you're a novice coach looking to establish your presence or an experienced professional aiming to expand your reach, this presentation offers actionable insights to transform speaking engagements into career-defining opportunities. Attendees will leave equipped with strategies to craft compelling messages, identify ideal audiences, and effectively convert speaking opportunities into business growth. Join us for this empowering session and unlock the potential of public speaking to elevate your coaching practice to new heights.
Learning Objectives:
Participants will learn to:
1. Craft an authentic message: Attendees will learn how to develop compelling speaking topics that align with their expertise, values, and target audience's needs. They'll understand the importance of balancing warmth and competence in their presentations to appeal to both emotions and logic.
2. Identify ideal audiences: Participants will gain insights into selecting the right industries and groups to speak to, based on their coaching niche and business goals. They'll learn techniques for conducting informational interviews and using networking to find speaking opportunities.
3. Leverage speaking events: Attendees will discover strategies to maximize the impact of their speaking engagements, including effective ways to promote their coaching services, build credibility, and generate leads. They'll learn how to use tools like surveys, coaching demos, and call-to-action techniques to convert audience members into potential clients.
About Dale Wilsher:
Dale Wilsher is a professional development expert, executive leadership coach, and motivational speaker who helps individuals and organizations unlock their full potential. As an author of an award-winning personality book, a member of the Forbes Coaches Council, and a faculty member for the US Chamber of Commerce's Institute of Organizational Management, Dale brings a wealth of experience to her work. She is also a member of the National Speakers Association, a certified virtual presenter, and serves as the Director of Programming for NSA Colorado.
Since 2007, Dale has delivered high-energy keynotes and workshops on mindset, purpose, and personality to diverse audiences, from non-profits to corporations. Her authentic style engages audiences with personal stories, fresh perspectives, and practical tools for change.
As a Certified Behavioral Consultant in DISC Personality Profile, Dale trains teams on personality differences to foster workplace cultures of kindness, respect, and success. Her background in sales and science uniquely positions her to share insights on persuasive communication and enthusiasm, drawing from positive psychology, leadership, and neuroscience.
Dale holds multiple certifications, including Professional Certified Coach (PCC) from ICF, Certified Professional Life Coach (CPLC), and Certified Career Services Provider (CCSP). She is also a Strengths Champion Coach in Gallup Strengths Finder Assessment.
Her coaching approach focuses on uncovering hidden strengths, beliefs, and callings to guide clients to their highest level of contribution. Dale helps professionals and entrepreneurs reassess their strengths, clarify core values, and define their purpose, enabling them to leverage their motivation and mission for personal and professional success.
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Credit Information:
Core Competencies: 0.5
Resource Development: 1.0
**Real-time participation is required to earn CCEUs**
